A content calendar you can keep · Marketing, the compliant way

Consistency beats brilliance. One useful post a week for a year builds more trust than a burst of ten posts followed by silence. Plan a month at a time, and keep a list of ideas so you never stare at a blank screen.

A simple weekly rhythm

Explainer: one concept in plain words.
Myth-buster: “SIPs only work in rising markets” and why that is backwards.
Your niche: a question your niche asks often, answered.
Behind the scenes: what onboarding looks like, how KYC works, what a review covers.

Seasons that matter

Calendar hooks

January – March	Tax planning, the March rush, ELSS lock-in explained
April	New financial year: step up your SIP with your increment
June – July	School fees season: education goals
Diwali	Gifting a SIP, family money conversations
Any market fall	Calm explainer: what a fall means for a SIP

Twelve ideas to start

What happens on your SIP date
Riskometer, decoded
Emergency fund before investing
What NAV is, and is not
Regular vs direct, honestly
Why your SIP buys more in a fall
Step-up SIP: raising your SIP with your salary
Nomination: the ten-minute favour to your family
Finding old folios with MITRA
Reading your CAS
Three questions before any investment
What a mutual fund distributor actually does

Exam trap

Watch out. Seasonal posts tempt predictions: “markets will rally after the budget” or “best funds for 2027”. Keep seasonal content educational and never name a scheme as a recommendation in a public post.

Remember

One useful post a week, planned a month ahead, beats bursts and silence.
Rotate explainers, myth-busters, niche questions and behind-the-scenes posts.
Use Indian money seasons: tax season, the new financial year, school fees and Diwali.
Seasonal posts must stay educational; no predictions or scheme picks.

Quick check · 3 questions

3 / 3

Next chapter

Keep the streak going in the app.

Daily reminders, calculators and a home-screen widget arrive with the app this Diwali · 8 Nov 2026.

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